Three mobile games ran advertisements during the Super Bowl last night, and two of them are the current titans of the scene, rival titles with similar structures both dying to get you to spend real-world cash on their digital goods. That would be Clash of Clans, Supercell’s long-running megahit, and Game of War: Fire Age, from Machine Zone Inc, a newer game that has spread around a $40M advertising budget to become the most extensively marketed video game in the world.
The 3rd game advertised last night was uCool’s Heroes Charge, a card battling game from the makers of Evony. Right now, it’s just on Android, and just cracking the top 100, even after the Super Bowl advertising, and it’s the two titans that are more important to focus on today.
Clash of Clans and Game of War are currently the #1 and #2 highest grossing games on Apple and Google’s app stores respectively (both are free to download, but feature in-game mictrotransactions), and will likely just increase their sales after a set of memorable Super Bowl advertisements. I was under the impression that Game of War’s Kate Upton advertisement would be the most obvious video game advertisement of the night, but Supercell kept their Liam Neeson-starring Clash of Clans advertisement a secret until it aired. While supermodel Upton donning conflict armor was definitely eye catching, it’s Neeson’s Taken-divine “Revenge” advertisement that was the more memorable spot, and one of the better advertisements of the night, as it turns out. Find out more information about clash of clans astuces on this page.
While Clash of Clans has a lot going for it in relation to play design variant and player interaction (Hurray, a chat window!), it probably will not carry anyone who just despises the format or genre. Another less generalized difficulty is that the text for everything – everything – is just too darn little on an iPhone screen. At least on a 3GS display, anyhow.
It’s fantastic to play an online freemium game that does not shy away from the singleplayer experience but also offers up some honest to goodness direct interaction, which is a really rare combination these days. It likely will not warm the hearts of any haters out there, but it does give genre fans something with a bit more activity and strategy than they might be used to.